Architectural lead generation will continue to flourish, but today’s market principals have new approaches to generate leads. Managing your own architecture company is hard and you need to invest in lot of time and constant care to keep up with the competition. Here are some ways to keep work coming in. Whether it’s a small or large architecture company, you need a proper planning to generate new leads.
Identifying the right project
One of the important things that you need to consider to increase leads for your company is to acknowledge that all leads are not equal. It’s hard to compete with anyone and hence you need to do research and proper groundwork before striking a deal. You need to have a proper business development approach to stand out of the competition.
You should identify and shortlist potential projects that can work in favor of your company. Do some research into their data base and choose leads by connecting with them via social channels, emails or phone, etc. You need to invest in lot of time to spot the ideal clients or collaborators.
Embrace new techniques for leads
Lead generation is all about identifying the right client; you can consider some business development and marketing activities that help you get some professional networking, client referrals to generate leads. Think of an effective lead generation system that drives and nurtures leads until they become potential customers. Nurture present and prospect clients, think beyond immediate profit, and embrace online channels to drive in more traffic.
Showcase your design
Try to showcase your designs offline and online, rather than having a booklet or simple portfolio that’s accessible to only limited people. Your design philosophy can include small sample of work, well-designed emails, impressive business cards, and social media creative that are clear and easy to understand. Do not forget to handover your business cards at networking events and try to exchange contact details, so that you can send out occasional updates on the architecture designs.
Create brand awareness
Employ an expert designer who can come up with high quality design and creative solutions for your brand. To be able to successfully market and promote your company, you should offer something unique that leads can associate with your brand’s name.
These strategies help you define a good business deal and win more projects and clients. architecte Stendel + Reich takes strategic and long-term approach for getting in front of potential architecture clients.