Few sales can be as emotional as purchasing a diamond. If you are jewelry shop owner or manager then you can appreciate, there is much more to selling any jewelry than just rattling off string of facts.
In this post, we are sharing few top sales tips that we have gathered from jewelry industry and other business experts, so that you can sell your expensive pearl rings that is lying in the store.
Don’t get into too much details
Nowadays customers are well educated about jewelry by going through all details from internet and therefore going into too much detail does not make any sense at all.
Make your store warm destination
Nowadays customers prefer certain place where they are well taken care of and can have nice place to sit with warm and friendly sales staff who can always keep them in good humour.
Learn what your customer’s looking for
Your customer has entered your shop by ignoring many other shops and various attractive online stores and hence tries to identify their objective and then align yourself.
Make personal connection
When you are discussing with your customer, here is the time to make good rapport with them and certain personal touch can really rattle them to buy your stuff.
Create your unique brand
Since the customer has entered into your store leaving behind many other stores and hence it is time to show that you are different from others by showing certain unique points.
Take benefit of marketing opportunities
Often jewelry stores fail to cash on certain marketing opportunities. For instance, if your jewelry shop has won any award of excellence or achieved any public appreciation then use it to market your store.
Sometimes saying nothing is the best policy
Often customers try certain jewelry and make their own decision and it is better to say nothing instead of making any comment.
Raise your counters
By raising your counters to 42 inches you can make huge difference in the display of your various jewelry items.
Offer your customers financial options
Another great way of increasing your sales is by offering various new financial schemes so that your customers are not financially burdened too much in order to buy any costly piece of jewelry.